What Are Market Resources?
Market Resources are the intangible assets that allow a business to rise above its competition. They include people (especially those that have the knowledge and expertise to use marketing resources effectively) and content. Both of these are directly linked to the company culture and organizational structure. Content is also often a very unique and valuable resource that cannot be easily replicated by competitors.
Marketing Resource Management (MRM) is a process that centralizes, organizes, and secures all of the data and information used in a marketing campaign. This allows for consistency and ensures that all aspects of a campaign are working together to achieve a common goal. MRM also enables collaboration and flexibility, and empowers teams with tools to make the best decisions for their specific needs.
Market Resources: Tools to Help You Invest Wisely
MRM tools can be incredibly useful for small businesses, especially those with limited budgets. However, there are a lot of options on the market that can be difficult to sort through. It’s important to look for a platform that is user-friendly and provides good value for money. Also consider the range of data types that the tool/resource has access to, including qualitative and behavioral. It’s also worth checking how fresh the platform’s data is. Finally, make sure the platform enables you to create visuals and slots them straight into your pitch decks or proposals. For example, GWI’s global consumer research platform gives you instant access to data on the views, behaviors, and interests of 3 billion consumers across 53 countries.…
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