Device Fingerprinting Fraud Detection

A powerful fraud detection tool that uses dozens of subtle clues in a web browser or app to identify devices, fingerprinting is used by e-commerce, gaming and affiliate marketers to catch fraudulent activity and protect customer data. But with malware leveraging advanced techniques like proxy spoofing, emulators, and time zone manipulation to hide their identity from existing security tools, fingerprinting has become increasingly difficult to deploy.

That’s why IPQS browser device fingerprinting offers a range of fraud scoring solutions to tackle the most sophisticated attacks, including advanced fingerprinting. Unlike cookie-based approaches, IPQS fingerprinting generates unique identifiers for devices and matches them against a database of known bad actors — preventing bots, emulators, spoofing, and other malicious behaviors from damaging sites or users.

Understanding IPQS Browser Device Fingerprinting for Advanced Threat Detection

With an integrated risk score based on unique device IDs, fingerprinting combines with our threat analysis to prevent account creation fraud, payment fraud, fake signups and other forms of bad actor behavior. It also reveals hidden proxies and VPNs to detect traffic tampering, even when it is masked with other technologies.

While privacy concerns still exist, striking a balance between protecting customers and adhering to GDPR and other regulations is important. The key is to only use the most up-to-date, accurate device fingerprinting technology, and integrate it with behavioral analytics and historical data to minimize false positives without disrupting legitimate user activity. This will ensure that you have the most robust fraud detection capabilities possible while ensuring the security of your customer’s data.